Strive for Better

Use analytics to make your website and digital products better.

What do you need?

Need training

Do you want to learn more about Google Analytics, App + Web, Google Tag Manager, Google Data Studio or how to effectively manipulate and communicate your data?

Need to get better

Where it is to get better using your digital data or just use your data to make your company better, Meliorum can help get you there.

Need a Consultant

Do you want someone who can help you figure out what is important to track, how to track it correctly and turn that data into insights? Get started with a measurement strategy that outlines what tracking is needed to get you on the right path.

Services

Digital Analytics

The main goal of digital analytics is to find actionable insights and we can help you find them. We can provide audits of your Google Analytics, App + Web or Firebase set up, and recommendations on how best to track your goals. We can also do analysis on the data already collected to answer the questions you have on how well your campaigns work, where your money would be best spent and how customers use your site.

Get better at digital analytics

Google Analytics 4 Implementation

Google’s latest analytics platform Google Analytics 4 (GA4) allows you to track your customer’s journey across all devices, not just apps and web but also IOT devices. We can help with:

  • Migrating your current tracking to GA4

  • Implementing tracking across all devices

  • Creating measurement strategies to get the most out of the new platform

  • Create data visualisations from the new data

  • Set up GA4 with Google Big Query to access the raw data

Get better at GA4

Analytics Implementations

You know the saying, garbage in, garbage out. It is difficult to get any actionable insights if you aren’t getting the correct data being tracked. We can help with:

  • dataLayer implementation

  • Google Tag Manager set up

  • Transfer Google Analytics tracking to App + Web

  • OS and Android tracking through Adobe or Google Analytics for Firebase

  • Measurement Protocol hits for Internet of things

Get better at analytics implementation

Data Visualisations

There is an art form in telling a story through data. Whether it is static visualisations for a presentation or an interactive dashboard that automatically updates for weekly reports. We can help connect data sources, automate data storage and display the data in a meaningful way to gain insights.

Get better at data visualisations

Measurement Strategy

Unsure on where to start with tracking what matters? There is a lot of noise out there that can be measured for no real gain. Through a series of workshops and interviews we can work out what actually matters for your business and how to go about tracking that accurately.

Get better at measurement strategies

Data Science

Big data is more than just a buzz word. Sometimes it is hard to wrangle it all into a logical order. Data Science can cover a wide spectrum, including:

  • getting multiple large datasets working with each other

  • automating data flows

  • predictive modelling

  • machine learning

  • and so much more

Get better at data science

Website optimisation

Using tools like Google Optimise, Optimizely, VWO and others, Meliorum can help you take the guess work out of increasing your conversions. Setting up AB tests, Multivariant tests and personalisations to get the right message to the right person at the right time.

Get better at website optimisation

Get in Touch

Let us know how we can help.