GA4 Implementation

Want to get started with Google analytics 4 but don’t know where…

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You can’t be set up for success if your data isn’t being tracked correctly. Meliorum as a deep understanding on how different platforms need to receive data to make sure it is being stored correctly. We can also help set up tracking so it can be useful across multiple platforms. We can help with:

  • dataLayer implementation in Javascript

  • Google Tag Manager set up to send data to Google Analytics, Facebook Analytics, Google Ads and other third party tracking systems

  • Mobile app tracking in Objective C, Java and React Native and other platforms for Google Analytics, Google Analytics for Firebase, Adobe Analytics and other media attribution tools

  • Migration from Google Analytics to App + Web

  • Measurement protocol hits for other IOT platforms

Google Analytics 4 (GA4) is Google’s new analytics platform. Find out what the big deal is and how you can get your current website, mobile app or IOT application to track everything important to you through GA4.

The process would include:

  1. Review your current analytics and what is being used regularly

  2. Potentially, a measurement strategy session to see if there is more you could be tracking to measure success

  3. A guide to what needs to be tracked and how to set it up - this could be taken to your development team or:

  4. Implement new tracking through GTM and in-app calls

  5. Set up a collection of raw data in BigQuery

  6. Visualisation of your key measures of success

  7. Training on how to use GA4 going forward.

This can then be followed by ongoing support to ensure the correct data is collected with all new features.

Contact us below to find out more.