Digital Analytics
Why Do You Need a Google Analytics Consultant?
A Google Analytics consultant helps businesses understand and utilise Google Analytics effectively, revealing key insights about website traffic and visitor behaviour. You are a subject matter expert in your field; you shouldn't be expected to know all the ins and outs of how to get GA4 to work for you.
Meliorum's consultants, like Sarah Crooke, can assist in setting up and configuring Google Analytics to ensure accurate tracking and meaningful goal-setting that directly relates to commercial success.
Take the hassle out of figuring out how to set up your tracking and focus on your business goals and how to achieve them.
The services offered are:
Measurement Framework Development
A strong measurement framework is the key to tracking what truly matters for your business. We’ll work with you to define KPIs and create a custom tracking plan that aligns with your business objectives—whether it’s increasing sales, driving content engagement, or improving lead quality.
To gather actionable insights, you need to define the metrics that matter. The measurement framework aims to align metrics with goals. This is done by:
A workshop to define:
The objectives of your organisation
The behaviour users demonstrate when they meet these objectives
How we can measure these behaviours
Gap analysis to highlight what you are currently measuring and what is missing.
Event naming taxonomy for future tracking
Template dashboards to visualise how you can report with these new metrics
Contact Meliorum now to align your metrics with your business goals.
Google Analytics and Google Tag Manager implementation
From scratch or overhauling an existing setup, we’ll implement Google Analytics and Google Tag Manager in a way that ensures accurate and consistent data tracking. This includes advanced configurations like cross-domain tracking, enhanced measurement, and event tracking tailored to your needs.
The implementation process can include:
Set up Google Analytics properties with the correct settings
Set up Google Tag Manager tags, triggers and variables to send data to multiple locations, not only GA4 but all other marketing tools, Facebook, LinkedIn and Google Ads
Thorough documentation for website developers on how to implement digital analytics tracking correctly on the website
Server-Side Google Tag Manager set up to use Facebook CAPI and other marketing server-side tracking, as well as reduce page load time and enable more control and privacy of customers' data.
Test all tracking setups to make sure you are getting clean data into Google Analytics so you can find actionable insights.
Contact Meliorum to implement clean tracking for Google Analytics.
Data visualisation & reporting
Say goodbye to complex spreadsheets and hello to clear, actionable dashboards. We’ll create custom reports and visualisations in tools like Looker Studio (formerly Data Studio) to help you and your team easily make data-driven decisions.
Data in its raw format can be daunting and also not very informative. It needs to be visualised to turn it into information, knowledge, and actionable insights. Meliorum can work with your team to understand the key points that need to be conveyed and create an interactive dashboard or presentation that is easy to understand.
A variety of tools can be used, such as:
Google Looker Studio,
Domo
Tableau
Analysis and Optimisation
Beyond tracking, Meliiorum can help you extract meaningful insights from your data. Through deep-dive analysis, we’ll uncover trends, pinpoint areas for improvement, and provide actionable recommendations to optimise performance and grow your business.
A deep dive analysis can help uncover where your customers are struggling. Using tools such as:
Google Analytics
Google BigQuery
Python
Google Search Console Raw data
Google Ads Ras data.
Using tools like Optimizely, VMO, and other A/B testing platforms, Meliorum can assist your organisation in entering the test, measure, and learn cycle. Here, you can explore innovative and perhaps unconventional methods to optimise your conversion rate quickly and with minimal risk.
We can help with:
Setting up Optimisation tools
Ensuring you have the proper tracking in place to get the insights you need at the end
Creating a CRO testing plan based on your website goals
Creating a personal experience for your customers
Steps for setting you up for success have been outlined in a blog post: How to do CRO without being a wanker, and other AB testing tools,
Meliorum can help your organisation get into the test, measure, learn, and get in touch.
GA4, GTM and Looker Studio Training
There is a steep learning curve when it comes to using analytics tools. Meliorum can help your team get the most out of these tools to find the answers to the questions they are looking for. Training can be provided in-house and tailored to your team's data sets. Most of the training is based around the Google Suite:
Google Analytics
Google Tag Manager
Google Looker Studio
Google Big Query
Meliorum is Melbourne-based but can travel across Australia (when travel is allowed again) or conduct online training via video conferencing.
Training can be entry-level or advanced and between half a day and a full week. Please get in touch if you want more details.
Google Analytics Audit
The first step is making sure you trust your data. Meliorum will review your existing Google Analytics setup to identify gaps, errors, and opportunities. This includes ensuring proper tracking of events, goals, and conversions and evaluating data accuracy to provide you with a solid foundation for decision-making.
The audit includes:
List of all items checked with pass or fail status.
A document with the severity and complexity of the issues and how to fix them.
Recommendations on how to get the most out of your analytics to gain better insights.
A plan and a rough timeline for fixing the issues and then building on the strong foundations.
Google Tag Manager Audit
Meliorum will assess your Google Tag Manager implementation, ensuring all tags, triggers, and variables are configured correctly and firing as intended. We’ll identify inefficiencies, remove unnecessary clutter, and provide improved tracking and performance recommendations.